PAY LINK FLOW
Enables customers who usually send invoices to take credit cards and PayPal on the go without having to create an invoice on their phone.
Meet Pri, a tutor who usually invoices her customers once a month. She just finished tutoring someone and they want to pay right now with a credit card, but Pri needs to go and she doesn’t have time to get set up to take credit cards. She texts her Pay link to that client from the gas station, and she gets paid—and she’s not late for her kids.
It’s like PayPal Me, but only for business. That’s an important distinction.
What I wrote
All of it
Who I worked with
1 interaction designer, 2 engineers, and 1 product manager.
My Challenge
How might we talk to this kind of customer? (That wasn’t hard because I was already familiar with that customer)
Was Pay link very clearly a QB product? Did it sound like all the other QB products?
What kind of words/experience resonated best? e.g. we suggested a name for them or let them choose their own, used words like “Claim now,” as if your Pay link was a prize.
Would people actually use this? In what scenario might you use this?
Will people know it can only be used for business? QB doesn’t do peer-to-peer money exchanges like Venmo or Zelle. Lots of “business” language and a business in the examples.
The product was tested in 2 rounds and launched, only to be decommissioned because customers didn’t like the high processing fees. It was a flop.