Picture of Suzanne Richards

Yes, this IS after a makeover

Suzanne Richards getting pinged by everyone saying they are not on this project (turn volume down)

Mentor, Friend, T-Shirt fitter?

Hear me out. You may have a regular t-shirt that’s okay. Does the job. Just like you may have product copy that does okay. But a t-shirt made just for you might stay tucked in better, or hide extra weight. And when you reach for a shirt, you grab that one because it just seems more comfortable. Products are like that, too. Create thoughtful content in every moment of a customer journey and they will reach for your product every time.

It all started when…

I was a child in Davis, California. I spent my childhood riding bikes, catching tadpoles in Putah Creek, and staying out until dark, or until I could hear my mom’s frantic voice calling me. I mastered funerals for lizards (I’m ordained in 3 religions, including Lizard and Goldfish).