FTU Launch campaign

This was the page that was supposed to sell customers on why they should launch a marketing campaign for their business. It’s free. If one of their shoppers was interested, they saved it to their PayPal wallet and redeemed it when bought. We handle everything. Customers hated the one on the left. The benefit and pricing is much more clear on the right.

BEFORE

Launching a campaign has to have some level of aspiration—get them excited about new business. How did we “tell people about their offer?” Email? Our shopping network? No one was inspired to click.

AFTER

• The performance-based fee structure is clearly communicated in the headline. This make them relax because they knew what to expect.

• Subhead suggests they could see a huge lift in sales, getting them excited.

• The fact that we can find them new customers is now clear.

• How it works is also clear. Customers loved it.