Instant deposit
Project: We gave them next-day deposits. But what if they need their money NOW—like within the hour?
Research told us Instant deposit customers were different from next-day customers.
Our Instant customers are in a jam. For 1% per deposit (no cap), they can see their money within the hour. And because you can get money on a holiday or weekend, it’s truly an escape hatch.
Scope: create a new transactional email to announce a new offering, and an add debit card flow that includes a product page and success screen. The multi-factor authentication screens are part of our design system (I didn’t write those).
My role: Sole writer
Who I worked with: Product manager, researcher, visual designer, lead interaction designer, leadership
Basic process: User research > Plan > Design/Copy > Prototype > Test > Release> Iterate > Release